If you ever searched the net like I do you probably noticed that the most popular websites are the ones that look the nicest and have a professional logo. They are appealing to the eye. This is very important because people tend to look at appealing things longer then things they don't like or find interesting.
So the first step for you would be to design or have designed a professional looking logo. The logo is the companies mark, Its how people remember your company. I suggest if you aren't a professional in design you hire someone to design your logo for you. There are many companies that offer that service. Most importantly be happy with the design you choose because your logo will be with you for a very long time.
Your logo will also have something to do with your color scheme. Your design should incorporate the colors in your logo.
Make sure you have enough images. By using the correct images with the design and content of the site will not only improve the aesthetics but also add purpose by engaging the user from a visual perspective. You can purchase stock photography from sites such as Istockphoto starting at a very reasonable price. Professional photographs can do wonders for a site they engage the user and compliment the content of the pages.
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